So, as a travel agent looking to build their online marketing presence Individual Email List by sending a regular (or even not so regular) newsletter, what do you need to know about the CAN-SPAM legislation? Is it even something you need to worry about? Can't you just add all of your Individual Email List previous clients, friends and family to your list and start hitting send? Remember that we aren't just talking "good netiquette" here, this is a legal issue. The answer to do you even need to worry about it is absolutely YES. Is it likely that Individual Email List your ezine will land you a fine?
Probably not but it is $16,000 per Individual Email List violation (meaning per mailing to your list) so do you want to risk it? Even if you don't get fined, it speaks to your integrity as a business owner, which is undoubtedly important to your clients, right? I know it's tempting to add every former client and email in your address book when you Individual Email List first get started but resist the urge. Let's go over the "big five" for CAN SPAM compliance: You have to ask people to opt in. If they aren't opted in then your email has to say it is an advertisement in the header. Just because it is Individual Email List an article doesn't make it "not an ad.
" The definition of advertisement in the law says if it drives Individual Email List people back to a web site or phone number and you use either of those to generate revenue in any way, then it's an ad. You can't use deceptive to/from info. In other words it can't look like it was sent from someone else. It Individual Email List needs to clearly show it was sent from you or from your agency. That goes both for the name that displays and for the email address. The subject line must not be misleading; it must reflect the content of the email. The big thing here is don't Individual Email List say "free" if it's not free.